Don’t Miss the Most Energizing, Dynamic and Useful Conference to Ever Take Place for Sales and Service

Scottsdale, Arizona | April 16 – 17, 2018

Don’t Miss the Most Energizing, Dynamic and Useful Conference to Ever Take Place for Sales and Service

Scottsdale, Arizona | April 16 – 17, 2018

Sponsorship Opportunities.

Interested in becoming an Elevate 2018 Conference Sponsor?

Some of this year’s sponsors include:

Conference Overview

The disruption in business today is no surprise to anyone. It’s easy to see disruption in nearly every aspect of business—from changing technologies, generational shifts and greater global competition to a new breed of talent, increasing consumer demands and shifting behaviors.

But the problem for sales and service organizations is that in a fluid, rapidly changing business environment, they have failed to change along with the business. In fact, they are struggling to perform like never before. According to CSO Insights, the research division of Miller Heiman Group®, the percentage of salespeople making quota has dropped from 63 percent to 53 percent over a five year period.


Attend Elevate 2018 to Get Your Sales and Service Organizations Ready.

So what is your sales and service organization doing to address the disruption in business? Have you started addressing these massive shifts within your teams? If you’re like most organizations, the answer is no. That’s where Elevate 2018 comes in. This conference is unlike any other in our industry today. We will give you exactly what you need to get your sales and service teams ready for these tremendous changes occurring in business.

If you attended Elevate 2017, then you saw our vision and strategy for the future. And at this year’s Elevate Conference, you will see it in reality. Our transformation from a sales training company to a leading provider of business performance solutions allows us to build world-class sales and service organizations by improving their alignment and execution like never before—and like no one else in the industry. We have the expertise to help companies align to this new world order and we have the solutions to help companies execute amidst this disruption.

Attending the conference is as easy as 1-2-3

1. Register now

2. Book your hotel

3. Make your travel arrangements

Registration and Special Promotions

Attending Elevate 2018 will literally change the way you operate your sales and service organizations for the future. But don’t be nervous—you’ll walk away from this conference with specific strategies and tools you can use to address the disruption happening in business today. You can’t afford to miss this event, so register now to attend the most dynamic conference in our industry.

Pre-Registration Special

Register between now and December 31, 2017 to attend Elevate 2018 for just $350. Don’t miss out on this exclusive opportunity to save $150 off the normal rate.

Group Discounts

When two or more people from the same organization register to attend Elevate 2018, each person receives a 50% discount off the full conference rate of $500. So sign up today with your colleagues to take advantage of this incredible offer.

Get Entered to Win

Register early and you’ll be entered to win an exclusive free entry into the U.S. Miller Heiman Group Open at the Gainey Ranch Golf Club on April 16, 2018. Register before December 31, 2017 to take advantage of this offer. Sign up with your colleagues and we’ll give each of you double entries.

Cancellation Policy: If for some reason you cannot attend Elevate 2018 once you have registered, a full refund, less a $75 administration fee, will be provided until February 28, 2018. No refunds will be issued after February 28, 2018. All cancellations must be submitted in writing. Substitutions are allowed without penalty at any time.

Register now

Featured Conference Speaker

Jeremy Gutsche

Jeremy Gutsche is on a relentless mission to help people find better ideas faster. Gutsche is a New York Times bestselling author, an award-winning innovation expert and, according to The Sun Newspaper, one of the most sought-after keynote speakers on the planet. He’s also the founder and CEO of TrendHunter, the world’s top trend firm with three billion views, 150 million visitors and 200,000 idea hunters. More than 500 brands, billionaires and CEOs rely on his innovation keynotes and consulting firm to accelerate innovation and make change happen. Customers include Disney, Starbucks, Red Bull, Netflix, LEGO, Victoria’s Secret, Coca-Cola and IBM. Called an “intellectual can of Red Bull” by Association Week, Gutsche helps organizations and individual spot emerging trends and teaches them how to deal with disruption in their businesses.

Elevate 2018 Agenda

At Elevate 2018, each presentation and breakout session is designed to help you address the disruption happening in business now—and to get your sales and service organizations ready for these significant changes. With all-new insights, innovative strategies and practical tools you can use, you’ll receive a conference experience designed to launch your organization to a higher level of performance, align to the new order of business and execute amidst the disruption in business.

Monday, April 16, 2018

11:00 a.m.

Conference Registration Opens

U.S. Miller Heiman Group Open

Exclusive Tennis Clinic with Celebrity Tennis Champion

11:00 a.m.

Tournament registration open.

12:00 p.m.

Transport to golf course for practice prior to tournament.

1:00 p.m.

Tournament shotgun start. Drinks and awards to follow immediately after the tournament and before the Welcome Reception.

Meet at the resort tennis courts for this exclusive clinic and hit around.

6:00 p.m.

Welcome Reception

Join us for our Welcome Reception Monday evening under the stars in the beautiful Palm Court and Upper Deck at the Hyatt Regency Scottsdale Resort. Enjoy appetizers, drinks and a taste of local Southwest Culture, while you network with other sales and service professionals.

Tuesday, April 17, 2018

7:00 a.m.

Conference Registration Opens

7:15 a.m.


8:15 a.m.

Elevate 2018 Welcome

Allen Mueller, Executive Director, North America, Miller Heiman Group

8:30 a.m.

Opening: Future of Selling 2.0

Byron Matthews, President and CEO, Miller Heiman Group

During this introductory keynote, Byron Matthews, President and CEO, Miller Heiman Group, will examine what the future of sales and service looks like. He will provide insight into the shift the industry will experience over the next decade by exploring key trends, recent research and data—forecasting where the future of sales and service is headed.

9:00 a.m.

Featured Keynote Presentation

Keynote – Jeremy Gutsche, Futurist, “Disruption of Business in Sales and Service”

10:00 a.m.

Break and Exhibits

10:30 a.m.

Investing for the Future: Empowering Your Performance Potential Through Cutting-Edge Technology

Dana Hamerschlag, Chief Product Officer, Miller Heiman Group

11:15 a.m.

Client Spotlight – TBD

11:45 a.m.

Lunch and Networking

Breakout Sessions

This year, we’re offering separate tracks for strategy and operations—two critical elements for moving your sales and service organizations into the future. In the first track, we’ll give you new ideas, exclusive insights and key strategies for the future of sales and service. In our second track, we will provide real-world, practical steps you can take and tools you can use to get your organization prepared for the impending change in our industry.

Track One:

Strategy and Insights for the Future of Sales

Track Two:

Real-World Application and Tools to Prepare for the Future of Sales and Service

1:00 p.m.

The AI Advantage: How Artificial Intelligence Is Turning How You Sell Into a Competitive Edge

  1. Jim Dickie, CSO Insights
  2. Seleste Lunsford, CSO Insights
  3. Sponsor

Must-See Technology: Three New Technologies That Will Transform How Learners Learn for the Future

2:15 p.m.

Guest Speaker

Guest Speaker

2:45 p.m.

Break and Exhibits

3:15 p.m.

Success Stories

Success Stories

3:45 p.m.

Conference Wrap-Up and Closing

Allen Mueller, Executive Director, North America, Miller Heiman Group

4:30 p.m.

Cocktails and Expo Networking

Wednesday, April 18, 2018

Optional Conference Day

7:00 a.m.


8:00 a.m.

Client Advisory Board Meeting

ISC Meeting

Sales Meeting

Enablement Sessions

12:00 p.m.

Lunch for Remaining Attendees

Special Events and Networking Opportunities

Transforming your business is essential. But it’s also important to have fun, too. Join us for special events and networking opportunities at Elevate 2018.

U.S. Miller Heiman Group Open • Monday, April 16, 2018

You’re invited to participate in the first U.S. Miller Heiman Group Open: Elevate Your Game. Arrive early on Monday, April 16 or Sunday, April 15 to gear up for a day of competition and fun at the premier Gainey Ranch Golf Club. Enjoy an incredible afternoon of golf with like-minded professionals and compete with other attendees for special prizes awarded before the Welcome Reception. This exclusive tournament is open to just 50 golfers and is offered on a first-come, first-serve basis. Separate registration is required for this special event.

Exclusive Tennis Clinic • Monday, April 16, 2018

If tennis is your game, then don’t miss our exclusive Tennis Clinic with a celebrity tennis champion where you can hit around and elevate your own game.

Welcome Reception • Monday, April 16, 2018

Join us for our Welcome Reception the evening of April 16, 2018 at the Outdoor Palm Court and Upper Deck at the Hyatt Regency Scottsdale Resort for a Southwest Celebration. Grab appetizers and drinks with other sales and service leaders and professionals. View local craftspeople demonstrating their unique talents and skills for Southwestern Art and see live Native American Dancing. Spend the evening networking and gearing up for an incredible day to put Innovation into Action.

Hotel and Accommodations

Experience a Conference Like No Other at the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch

A Vibrant Resort in Scottsdale
Escape to the stunning desert retreat of the Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch. This four-star luxury hotel offers the perfect setting to enjoy stunning views, relax and network with colleagues, and to focus on preparing your business for the future of sales and service. With premier services throughout the resort and spa, you will enjoy stunning lake and mountain views, high-end contemporary rooms, complimentary WiFi, a 2.5-acre water playground with 10 pools, dining in the open-air lobby restaurant and bar, and access to one of the top rated golf courses in the country.

Take a Look Back at Elevate 2017

If you joined us at the Elevate 2017 Conference, then you’re no stranger to examining the future of sales and service. At last year’s conference, we introduced what the future holds for our industry. But this year, we’re following up on this theme by examining new insights, exploring new research and listening to top experts—giving you practical and actionable insights you can use to get your own organization prepared for the disruption occurring in business now.

Watch Elevate Sessions or Download Presentation Content

To refresh you on what we highlighted at last year’s Elevate conference, we’re pleased to share a recap of the conference sessions. Check out the presentation content or view the video session replays from Elevate 2017.

The Three T’s of the Future: Training, Technology and Talent

During this introductory keynote, Byron Matthews, President and CEO, Miller Heiman Group, examined the future of sales and service through three lenses—Training, Technology and Talent. His engaging presentation demonstrated how these three areas are intertwined, and are critical for sales leaders and sellers to prepare for the future.

The Impact of Artificial Intelligence on How We Sell and Who is Successful at Selling

During this engaging session, Jim Dickie, Co-founder and Independent Research Fellow, CSO Insights, discussed how advances in AI are fundamentally changing what sales people do and how they do it. The presentation also examined how AI is poised to serve as a virtual research assistant, lead generator, sales coach, product configurator, ROI business case builder and more, allowing sales professionals to co-create innovative solutions.

Using Technology to Sell More and Service Better for the Future

In this interactive session, Dana Hamerschlag, Chief Product Officer, Miller Heiman Group, examined the essential role that technology will play in selling more and servicing better for the future. She explored the continuing evolution of technology and digital transformation for sales and service organizations, examined the changing market demand for integrated technology, and highlighted the importance of creating a cutting-edge experience that fits each company, team and culture.

Talent Traits That Predict Future Success

In this thought-provoking session, Kris Erickson, Executive Consultant and former long-tenured Executive at IBM, examined one of the biggest challenges that organizations face for the future—how to predict success in individual sellers. She examined how finding and attracting top sales talent requires more than gut instinct. It requires understanding the right talent traits that will meet the needs of a different selling experience in future sales organizations.

Social Selling for Success

During this revealing presentation, the man behind the success of social selling at LinkedIn, John Mayhall, Director, North America Sales Solutions, shared examples of how the company uses LinkedIn to sell LinkedIn. He provided practical tips for B2B sellers to utilize social selling strategies and identified how to incorporate social selling as part of the sales strategy to take advantage of the future of sales and service.